Growth leader who ships pipeline, not just pageviews
I design full-funnel growth systems—SEO, PPC, CRO, and LLM-optimized content—that turn qualified demand into measurable revenue.
Selected wins
Measurable outcomes that moved the needle for revenue and growth
Revenue
$35M pipeline influenced across organic + paid programs (SEO, PPC, social, ABM)
Growth metrics
+54% average keyword ranking, DR 71→74, +560% unique pageviews, +968% entrances (Company A)
Migration success
DR 0 -> 71 domain migration success: new domain while maintaining pipeline via PPC during recovery (Company B)
+485% visibility on high-value keywords
Google Page 2 ->1 wins on priority terms
Full-funnel revenue attribution
Full-funnel growth
Strategy, roadmaps, and experiments that align SEO/PPC with sales objectives.
Search that converts
High-intent clusters, CRO, and content designed for buyers (and for LLM/AI surfaces).
LLM/GenAI optimization
Playbooks for E-E-A-T, structured data, embeddings/answer quality, and content ops.
PPC that pays for itself
Audits, rebuilds, and governance to reduce CPA and protect brand terms.
My process
Diagnose
Data, intent, and funnel analysis
Design
Strategy that links channels to pipeline
Deploy
Execute fast, test rigorously
Scale
Double down on winners
“Growth is a system, not a channel. I tie efforts to pipeline, not vanity metrics.”
Mel Gutierrez
Founder, Medusa Consulting
Medusa Consulting 